With more companies experiencing crushing profitability pressure as a result of the global economic slowdown, many executives have turned the spotlight on the top margin recovery option; managing and optimizing pricing & trade fund spending. Improving trade promotion effectiveness in the face of slowing consumer demand represents one of the largest opportunities to impact your bottom line. In working with CPG and trade customers, we’ve observed a set of recurring themes that insure the success of a trade promotion program, specifically:
- Effective & responsive promotion planning
- Accurately monitoring trade funds and promotional dollars
- Measuring the promotions effectiveness on sales
- Measuring the profitability of promotions
Surprisingly, only 30% of CPG firms measure their promotional results. Without adequate systems for managing trade promotion, organizations face mounting issues:
- Lack of accurate and timely information to improve decision making
- Inability to optimize individual promotions with analytical and predictive tools
- Inability to measure profitability or effectiveness of promotional spending strategies
- Ineffective integration within the organization and across trading partners resulting in errors & missed opportunities
With Kineticsware’s integrated trade promotion management (TPM) solutions, you can improve the control and effectiveness of the entire lifecycle of budgeting, planning, execution, administration, and evaluation of trade promotion activities. These improvements can yield significant, bottom-line results in cost reduction, as well as improved top-line revenue improvements by aligning promotions to improved fill rates, new item introductions, and improved fund utilization.
As a provider of software and services for manufacturers and distributors in the
consumer goods and other supply-chain intensive industries, we look forward to the opportunity to learn more about your challenges and explore the opportunity for performance improvement together.